The Mission

Cobo, known for its innovative crypto wallet, initially made waves with its Series A funding and global launch. However, as Cobo matured, so did its solutions, and the company sought to reposition itself as more than a basic wallet provider. 

With its Series B announcement, Cobo aimed to signal a new era, shifting focus to advanced Decentralized-Finance-as-a-Service (DFaaS) and Wallet-as-a-Service (WaaS) solutions for institutional clients. To effectively communicate this evolution, Cobo partnered with Eleven International to craft and disseminate their message through top-tier Western media outlets.

The Strategy

To position Cobo’s Series B as a gateway to its new DFaaS and WaaS offerings, Eleven International employed a strategic, layered approach:

• Clear Messaging for Broader Appeal: Recognizing the complexity of Cobo’s new business model, Eleven distilled key concepts into clear, accessible language suitable for general tech and business audiences. This allowed broader media to grasp the benefits of Cobo’s new institutional focus without technical jargon, spotlighting its advancements in onchain business operations.

• Highlighting Institutional Use Cases: The strategy emphasized how Cobo’s DFaaS and WaaS models enable streamlined, secure onchain operations for institutional clients, from employees to automated bots, all within a permitted range of transactions. By centering the message on practical use cases, Eleven connected Cobo’s innovations to real-world applications, increasing media interest.

• Series B Funding as a News Hook: To enhance media interest, the $40M Series B funding served as a powerful news angle, reinforcing Cobo’s credibility and growth trajectory. By combining hard news with Cobo’s pioneering SaaS-style offerings, Eleven positioned the announcement as both a financial milestone and an indicator of Cobo’s expanded capabilities.

The Results

Eleven International’s strategic PR efforts generated significant media coverage, establishing a solid foundation for Cobo’s repositioning in the market:

• Top-Tier Media Coverage: Major outlets, including TechCrunch, BNN Bloomberg, and DealStreetAsia, featured the Series B announcement, expanding Cobo’s reach to business and technology audiences. In the crypto sphere, key publications like CoinTelegraph, The Block, CoinDesk, and Forkast also covered the news, enhancing Cobo’s profile within the blockchain industry.

• Extended Media Reach: Coverage by top-tier outlets like TechCrunch and CoinDesk triggered a series of follow-on articles and syndications, amplifying Cobo’s message and ensuring consistent visibility across tech and crypto media.

This extensive media coverage enabled Cobo to effectively reposition itself as a leader in DFaaS and WaaS for institutional clients, building brand authority and setting the stage for future growth in the evolving crypto landscape.