The Ask

Cobo had established itself as an innovative crypto wallet with its global launch announcement, back when it had secured its Series A fundraising round. However as the company had matured, so had its solutions. Cobo wanted to use its Series B fundraising announcement to communicate that a new era was dawning for the company. So the team turned to Eleven International, and enlisted our help to communicate this effectively among top-tier Western media

Strategy

Cobo’s new business model shifted focus from providing a basic wallet product, to serving users with Decentralized-Finance-as-a-Service (DFaaS) and Wallet-as-a-Service. Key to the model was improving institutional clients’ user experience, so that employees, or even bots, could easily conduct onchain business operations within a permitted range of transitions and activities. 

We distilled the process into straightforward messaging for layman tech and business media, then packaged that with the US$40M Series B hard news angle to maximize interest.

Results

By leveraging the Series B news as a platform to discuss the firm’s new SaaS-style offerings, we secured coverage with major tech and business media for Cobo. TechCrunch, BNN Bloomberg, and DealStreetAsia, covered the news, as well as tier one crypto media CoinTelegraph, The Block, CoinDesk, and Forkast. 

As is often the case when securing tier one media such as TechCrunch and CoinDesk, there are follow-on articles that pick up and/or syndicate the news. This set a solid foundation for Cobo’s new messaging direction, with a focus on its DFaaS and WaaS business models.