100%
Success Rate
We’re passionate about winning—for every client, every time.
Discover how we turn great stories into winning campaigns, every time.
Midea
The Mission
Midea aimed to boost the U.S. presence of its Toshiba and Comfee brands by securing extensive product reviews and gift guide placements. The goal was to increase visibility and drive consumer interest for both brands in a competitive market.
The Strategy
Eleven International targeted key product reviewers across lifestyle and tech outlets, leveraging media relationships to secure multi-product exposure for Toshiba and Comfee. By positioning both brands for holiday gift guides and reliable appliance reviews, the strategy aimed to reach consumers in the purchase consideration phase.
The Results
Toshiba’s countertop microwave earned top ratings in Good Housekeeping, with further coverage in outlets like USA Today, Forbes, and CNN, boosting its reputation. Comfee gained visibility in Mashable, Rolling Stone, and 9to5Toys, helping both brands become top choices for U.S. consumers seeking trusted home appliances.
XREAL
The Mission
XREAL aimed to boost sales for its user-friendly mixed reality glasses through a consumer-oriented launch campaign. While brand awareness wasn’t necessary, targeting the gaming community emerged as a strong strategy to maximize sales and ROI.
The Strategy
Pre-launch audience surveys revealed high enthusiasm among gamers and TV fans for AR experiences. Using these insights, the campaign featured gaming-centric messaging, media buys, influencer collaborations, and holiday gift guide placements to reach the gaming audience.
The Results
The campaign surpassed sales goals, reaching 130% of the sales KPI and delivering an excellent ROI. Major gaming outlets, including POLYGON, IGN, and VentureBeat, showcased XREAL’s glasses, cementing the brand as a popular and accessible choice in consumer AR.