100%
Success Rate

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Discover how we turn great stories into winning campaigns, every time.

Midea

The Mission

Midea aimed to boost the U.S. presence of its Toshiba and Comfee brands by securing extensive product reviews and gift guide placements. The goal was to increase visibility and drive consumer interest for both brands in a competitive market.

The Strategy

Eleven International targeted key product reviewers across lifestyle and tech outlets, leveraging media relationships to secure multi-product exposure for Toshiba and Comfee. By positioning both brands for holiday gift guides and reliable appliance reviews, the strategy aimed to reach consumers in the purchase consideration phase.

The Results

Toshiba’s countertop microwave earned top ratings in Good Housekeeping, with further coverage in outlets like USA Today, Forbes, and CNN, boosting its reputation. Comfee gained visibility in Mashable, Rolling Stone, and 9to5Toys, helping both brands become top choices for U.S. consumers seeking trusted home appliances.

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XREAL

The Mission

XREAL aimed to boost sales for its user-friendly mixed reality glasses through a consumer-oriented launch campaign. While brand awareness wasn’t necessary, targeting the gaming community emerged as a strong strategy to maximize sales and ROI.

The Strategy

Pre-launch audience surveys revealed high enthusiasm among gamers and TV fans for AR experiences. Using these insights, the campaign featured gaming-centric messaging, media buys, influencer collaborations, and holiday gift guide placements to reach the gaming audience.

The Results

The campaign surpassed sales goals, reaching 130% of the sales KPI and delivering an excellent ROI. Major gaming outlets, including POLYGON, IGN, and VentureBeat, showcased XREAL’s glasses, cementing the brand as a popular and accessible choice in consumer AR.

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Jellibeans

The Mission

Jellibeans aimed to introduce jelli.studio, its AI-driven B2B platform for fashion brands, into a competitive market already familiar with generative AI solutions. The goal was to differentiate jelli.studio through unique insights and accuracy while establishing it as a leader in fashion intelligence.

The Strategy

Eleven International reframed jelli.studio’s data advantage, showcasing it as an open-access, superior alternative to databases from industry leaders like Farfetch and trend forecasters like WGSN. Through targeted media outreach and thought leadership, Eleven highlighted the platform’s unique benefits and co-founder Joanne Chow’s expertise.

The Results

Coverage in TechCrunch, WWD, and Retail in Asia bolstered Jellibeans’ industry credibility, while thought leadership features in Drapers and Fashion United positioned the brand as a fashion-tech expert. This approach established jelli.studio as an innovative AI platform.

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Beem

The Mission

Beem, historically known for its white-labeled AR tech, sought to reintroduce itself as a consumer technology startup with a new AR messaging app. This shift aimed to attract investor interest and position Beem as a leader in consumer-facing AR innovation.

The Strategy

Eleven International launched a combined PR and social media campaign, highlighting Beem’s seed funding and beta product launch to appeal to top-tier tech and AR media. The campaign also revamped Beem’s LinkedIn presence to build industry authority and engaged followers, emphasizing Beem’s expertise and thought leadership.

The Results

Beem’s LinkedIn engagement rate nearly doubled, with steady follower growth reinforcing its AR authority. Coverage in Forbes, TechCrunch, and Android Central established Beem as a global AR player, sustaining investor interest and consumer awareness in the competitive AR space.

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Castbox

The Mission

Castbox, a podcast platform with 7 million users and multiple Google Awards, faced plateauing growth and limited visibility in the U.S. market. The goal was to increase user adoption and secure meaningful media coverage to stand out in a crowded podcast landscape.

The Strategy

Eleven International crafted a campaign that highlighted Castbox’s Series B funding, spotlighting the founder’s journey from Google employee to startup entrepreneur for added human interest. The campaign also showcased Castbox’s innovative R&D to capture media attention and differentiate Castbox.

The Results

The campaign secured extensive coverage in top outlets, including TechCrunch, Bloomberg, VentureBeat, and WIRED Germany, bringing Castbox into the mainstream media landscape. This visibility renewed industry interest in Castbox, positioning it as a leader in the podcast space.

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Realsee

The Mission

Realsee, a new player in immersive 3D and 360° photography, sought to establish brand recognition and credibility in a market dominated by established brands. The goal was to introduce Realsee’s innovative products to an audience of real estate, retail, and construction professionals.

The Strategy

Eleven International identified and partnered with key influencers in the 360VR space to showcase Realsee’s products. Each influencer created content highlighting Realsee’s Galois Laser 3D Scanner and Realsee App, which was amplified across Realsee’s social media channels.

The Results

Hugh Hou’s video reached over 19,000 views and drew positive feedback, while Danny Black and Rick Davis’s showcases collectively garnered over 19,000 additional views across platforms. This campaign increased Realsee’s visibility and established its reputation as an innovative brand in immersive photography.

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Peeba

The Mission

Hong Kong-based Peeba, a B2B wholesale platform for boutique brands, wanted to stand out in the APAC market and attract more retailers. With its new seed funding and “Sell First, Pay Later” model, Peeba turned to Eleven International to build awareness and credibility.

The Strategy

Eleven International focused on Peeba’s support for retailers with flexible payment terms, highlighting its value during post-pandemic recovery. Combining their funding news with its retailer-friendly model, we pitched the story to top-tier tech, retail, and business media.

The Results

Peeba gained extensive media attention, with coverage in TechCrunch, Tech in Asia, and Retail in Asia, enhancing its brand visibility. Follow-up features in Forbes and Channel News Asia, along with thought leadership placements in Reuters and SCMP, positioned Peeba as an expert in APAC wholesale.

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TECNO

The Mission

TECNO aimed to generate media buzz for its CAMON 20 series, emphasizing its professional-grade camera and positioning TECNO as a caring, humanistic brand. The campaign sought to appeal to both tech-savvy consumers and a fashion-forward audience.

The Strategy

TECNO partnered with Eleven International and collaborated with VOGUE US, marking its first engagement with this prestigious fashion publication. This high-profile partnership showcased the CAMON 20’s photography capabilities while aligning TECNO with VOGUE’s brand image.

The Results

The campaign achieved 74 global media placements, including 15 major fashion features across Europe and America, enhancing TECNO's visibility. With over 59 million PR impressions, TECNO solidified its image as a forward-thinking, stylish choice in the global market.

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Xiaomi

The Mission

Xiaomi sought to transform its global image from a budget-friendly brand to a premium technology brand with the launch of the Xiaomi 12 series. The aim was to position the Xiaomi 12 lineup as a competitive flagship series alongside industry leaders like Apple and Samsung.

The Strategy

Eleven International crafted a PR campaign to showcase Xiaomi’s high-end technology and quality, targeting Business, Technology, and Lifestyle media. Strategic unit seeding to top outlets like The Guardian, CNET, and Tom’s Guide generated positive reviews, reinforcing Xiaomi’s premium positioning.

The Results

Within 24 hours of launch, Xiaomi 12 received 3,680 media placements, a 27.8% increase over its predecessor. The campaign successfully positioned the Xiaomi 12 Pro among premium flagships, establishing Xiaomi as a credible global leader in the premium tech space.

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UniPass

The Mission

Account Labs aimed to build awareness and drive consideration for its new Web3 wallet app, UniPass, across the Philippines and broader ASEAN region. Eleven International was tasked with coordinating a launch announcement to establish credibility and awareness.

The Strategy

We initiated a two-stage PR strategy, launching in Western markets with coverage in high-profile tech and crypto publications before expanding to ASEAN audiences. By using accessible language and highlighting Account Labs' recent fundraising, the campaign emphasized UniPass’s user-friendly approach and innovative Web3 technology.

The Results

UniPass achieved extensive coverage in Western and APAC markets, appearing in outlets like TechCrunch, Tech in Asia, and CNN Indonesia. This dual-region media strategy boosted UniPass’s brand visibility, establishing it as a trusted and easy-to-use Web3 wallet for new users across ASEAN.

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Cobo

The Mission

Cobo, initially known for its crypto wallet, wanted to reposition itself as a provider of advanced financial services for institutional clients. With its Series B announcement, Cobo partnered with Eleven International to highlight its new DFaaS and WaaS solutions.

The Strategy

Eleven International crafted clear, accessible messaging to explain Cobo’s new offerings, appealing to both tech and business audiences. Using the company's $40M Series B funding as a news hook, we positioned Cobo’s pivot as a financial milestone and industry innovation.

The Results

Major tier one media outlets, including TechCrunch, BNN Bloomberg, and CoinDesk, covered the Series B announcement, expanding Cobo’s reach across business and tech audiences. This coverage established Cobo’s authority in the web3 industry, setting the foundation for future growth in DFaaS and WaaS solutions.

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Genia AI

The Mission

Despite partnerships with top industry players, Genia AI remained largely unknown in the market. With $3M in pre-seed funding, the company aimed to increase brand awareness through media coverage in tech, business, and construction publications.

The Strategy

Eleven International refined Genia AI’s messaging to appeal to multiple media verticals. By leveraging timely rebuilding efforts after wildfires and the $3M funding announcement, we positioned Genia AI as an innovative leader in construction AI.

The Results

Genia AI secured top-tier media coverage in VentureBeat, Analytics Insight, PropTechBuzz, and Benzinga. This exposure strengthened its industry credibility, increased brand visibility, and positioned the company for future growth.

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BetterAlt

The Misson

BetterAlt aimed to build credibility in the U.S. by introducing Ayurvedic remedies like Shilajit as trusted, science-backed wellness solutions. The goal was to position the brand as a modern authority on ancient health practices and drive awareness through earned media.

The Strategy

We focused on strategic storytelling that highlighted BetterAlt’s hero products within trending wellness conversations—such as adaptogens, anti-aging, and simplified routines. Through targeted outreach, founder-led narratives, and data-backed credibility, we secured placements in top-tier wellness, lifestyle, and men’s health media.

The Results

BetterAlt was featured in publications including Men’s Health, Bustle, OK! Magazine, Radar Online, and Woman’s World, reaching an audience of over 34 million. These placements positioned BetterAlt as a trusted voice in modern wellness and drove new visibility in key U.S. retail and online channels.

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