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100%
Success Rate
We’re passionate about winning—for every client, every time.
Discover how we turn great stories into winning campaigns.
Midea
The Mission
Midea aimed to boost the U.S. presence of its Toshiba and Comfee brands by securing extensive product reviews and gift guide placements. The goal was to increase visibility and drive consumer interest for both brands in a competitive market.
The Strategy
Eleven International targeted key product reviewers across lifestyle and tech outlets, leveraging media relationships to secure multi-product exposure for Toshiba and Comfee. By positioning both brands for holiday gift guides and reliable appliance reviews, the strategy aimed to reach consumers in the purchase consideration phase.
The Results
Toshiba’s countertop microwave earned top ratings in Good Housekeeping, with further coverage in outlets like USA Today, Forbes, and CNN, boosting its reputation. Comfee gained visibility in Mashable, Rolling Stone, and 9to5Toys, helping both brands become top choices for U.S. consumers seeking trusted home appliances.
XREAL
The Mission
XREAL aimed to boost sales for its user-friendly mixed reality glasses through a consumer-oriented launch campaign. While brand awareness wasn’t necessary, targeting the gaming community emerged as a strong strategy to maximize sales and ROI.
The Strategy
Pre-launch audience surveys revealed high enthusiasm among gamers and TV fans for AR experiences. Using these insights, the campaign featured gaming-centric messaging, media buys, influencer collaborations, and holiday gift guide placements to reach the gaming audience.
The Results
The campaign surpassed sales goals, reaching 130% of the sales KPI and delivering an excellent ROI. Major gaming outlets, including POLYGON, IGN, and VentureBeat, showcased XREAL’s glasses, cementing the brand as a popular and accessible choice in consumer AR.
Brilliant Labs
The Mission
Brilliant Labs aimed to generate buzz around the launch of its AI glasses while establishing credibility in the emerging space of generative wearable technology. The campaign needed to raise awareness, spark curiosity, and position the founders as thought leaders in AI hardware.
The Strategy
Eleven International built a multi-pronged media strategy focused on the product launch, fundraising news, and the founders’ backgrounds. Targeting tier-1 tech and innovation outlets, we secured founder interviews, crafted strong narratives around the AI assistant Noa, and highlighted Brilliant Labs’ open-source approach.
The Results
The campaign landed Brilliant Labs in top publications including TechCrunch, The Verge, Wired, and Forbes. Interviews and features in CNET and Android Central strengthened the founders’ thought leadership profile. Ultimately, the launch narrative helped define Brilliant Labs as a pioneer in AI-powered wearables.
Beem
The Mission
Beem, historically known for its white-labeled AR tech, sought to reintroduce itself as a consumer technology startup with a new AR messaging app. This shift aimed to attract investor interest and position Beem as a leader in consumer-facing AR innovation.
The Strategy
Eleven International launched a combined PR and social media campaign, highlighting Beem’s seed funding and beta product launch to appeal to top-tier tech and AR media. The campaign also revamped Beem’s LinkedIn presence to build industry authority and engaged followers, emphasizing Beem’s expertise and thought leadership.
The Results
Beem’s LinkedIn engagement rate nearly doubled, with steady follower growth reinforcing its AR authority. Coverage in Forbes, TechCrunch, and Android Central established Beem as a global AR player, sustaining investor interest and consumer awareness in the competitive AR space.
Castbox
The Mission
Castbox, a podcast platform with 7 million users and multiple Google Awards, faced plateauing growth and limited visibility in the U.S. market. The goal was to increase user adoption and secure meaningful media coverage to stand out in a crowded podcast landscape.
The Strategy
Eleven International crafted a campaign that highlighted Castbox’s Series B funding, spotlighting the founder’s journey from Google employee to startup entrepreneur for added human interest. The campaign also showcased Castbox’s innovative R&D to capture media attention and differentiate Castbox.
The Results
The campaign secured extensive coverage in top outlets, including TechCrunch, Bloomberg, VentureBeat, and WIRED Germany, bringing Castbox into the mainstream media landscape. This visibility renewed industry interest in Castbox, positioning it as a leader in the podcast space.
Realsee
The Mission
Realsee, a new player in immersive 3D and 360° photography, sought to establish brand recognition and credibility in a market dominated by established brands. The goal was to introduce Realsee’s innovative products to an audience of real estate, retail, and construction professionals.
The Strategy
Eleven International identified and partnered with key influencers in the 360VR space to showcase Realsee’s products. Each influencer created content highlighting Realsee’s Galois Laser 3D Scanner and Realsee App, which was amplified across Realsee’s social media channels.
The Results
Hugh Hou’s video reached over 19,000 views and drew positive feedback, while Danny Black and Rick Davis’s showcases collectively garnered over 19,000 additional views across platforms. This campaign increased Realsee’s visibility and established its reputation as an innovative brand in immersive photography.
Peeba
The Mission
Hong Kong-based Peeba, a B2B wholesale platform for boutique brands, wanted to stand out in the APAC market and attract more retailers. With its new seed funding and “Sell First, Pay Later” model, Peeba turned to Eleven International to build awareness and credibility.
The Strategy
Eleven International focused on Peeba’s support for retailers with flexible payment terms, highlighting its value during post-pandemic recovery. Combining their funding news with its retailer-friendly model, we pitched the story to top-tier tech, retail, and business media.
The Results
Peeba gained extensive media attention, with coverage in TechCrunch, Tech in Asia, and Retail in Asia, enhancing its brand visibility. Follow-up features in Forbes and Channel News Asia, along with thought leadership placements in Reuters and SCMP, positioned Peeba as an expert in APAC wholesale.
Redmi
The Mission
With the global launch of the Redmi Note 11 series, Xiaomi faced challenges due to Covid restrictions, which prevented timely global distribution of all review units. Only the base Redmi Note 11 was available, so the mission was to maximize its coverage impact and position it as a standout budget device.
The Strategy
Eleven International reframed the Note 11 as proof that budget devices could now deliver unprecedented performance and features. We seeded the device selectively with international media and focused messaging on its value as the best budget phone in the market. This approach tied the device launch into broader conversations about affordability and accessibility.
The Results
Within 18 hours of launch, the Redmi Note 11 series generated 2,730 global articles, surpassing the Note 10 series’ launch coverage by 18.2%. The Note 11 LTE contributed 11% of Xiaomi’s global sales in April and secured a place among the top 10 best-selling smartphones worldwide.
TECNO
The Mission
TECNO aimed to generate media buzz for its CAMON 20 series, emphasizing its professional-grade camera and positioning TECNO as a caring, humanistic brand. The campaign sought to appeal to both tech-savvy consumers and a fashion-forward audience.
The Strategy
TECNO partnered with Eleven International and collaborated with VOGUE US, marking its first engagement with this prestigious fashion publication. This high-profile partnership showcased the CAMON 20’s photography capabilities while aligning TECNO with VOGUE’s brand image.
The Results
The campaign achieved 74 global media placements, including 15 major fashion features across Europe and America, enhancing TECNO's visibility. With over 59 million PR impressions, TECNO solidified its image as a forward-thinking, stylish choice in the global market.
Xiaomi
The Mission
Xiaomi sought to transform its global image from a budget-friendly brand to a premium technology brand with the launch of the Xiaomi 12 series. The aim was to position the Xiaomi 12 lineup as a competitive flagship series alongside industry leaders like Apple and Samsung.
The Strategy
Eleven International crafted a PR campaign to showcase Xiaomi’s high-end technology and quality, targeting Business, Technology, and Lifestyle media. Strategic unit seeding to top outlets like The Guardian, CNET, and Tom’s Guide generated positive reviews, reinforcing Xiaomi’s premium positioning.
The Results
Within 24 hours of launch, Xiaomi 12 received 3,680 media placements, a 27.8% increase over its predecessor. The campaign successfully positioned the Xiaomi 12 Pro among premium flagships, establishing Xiaomi as a credible global leader in the premium tech space.
UniPass
The Mission
Account Labs aimed to build awareness and drive consideration for its new Web3 wallet app, UniPass, across the Philippines and broader ASEAN region. Eleven International was tasked with coordinating a launch announcement to establish credibility and awareness.
The Strategy
We initiated a two-stage PR strategy, launching in Western markets with coverage in high-profile tech and crypto publications before expanding to ASEAN audiences. By using accessible language and highlighting Account Labs' recent fundraising, the campaign emphasized UniPass’s user-friendly approach and innovative Web3 technology.
The Results
UniPass achieved extensive coverage in Western and APAC markets, appearing in outlets like TechCrunch, Tech in Asia, and CNN Indonesia. This dual-region media strategy boosted UniPass’s brand visibility, establishing it as a trusted and easy-to-use Web3 wallet for new users across ASEAN.
Cobo
The Mission
Cobo, initially known for its crypto wallet, wanted to reposition itself as a provider of advanced financial services for institutional clients. With its Series B announcement, Cobo partnered with Eleven International to highlight its new DFaaS and WaaS solutions.
The Strategy
Eleven International crafted clear, accessible messaging to explain Cobo’s new offerings, appealing to both tech and business audiences. Using the company's $40M Series B funding as a news hook, we positioned Cobo’s pivot as a financial milestone and industry innovation.
The Results
Major tier one media outlets, including TechCrunch, BNN Bloomberg, and CoinDesk, covered the Series B announcement, expanding Cobo’s reach across business and tech audiences. This coverage established Cobo’s authority in the web3 industry, setting the foundation for future growth in DFaaS and WaaS solutions.
Vidu
The Mission
Following its V1 and V2 updates, Vidu needed to increase visibility—especially among animation creators and in Google search results—while reinforcing its credibility. The goal was to raise awareness of the platform’s model upgrades and position Vidu as an industry-first player in generative video.
The Strategy
We crafted a dual-news PR strategy combining Vidu’s integration with HONOR smartphones and its IP deal with CCTV Animation. This approach enabled targeted outreach across tech, entertainment, and animation media to drive relevance across audiences.
The Results
The campaign secured 11 earned media placements in outlets like Variety, Animation Magazine, and Phandroid, surpassing KPIs. It successfully elevated Vidu’s visibility and positioned the brand as a global leader in GenAI-powered video creation.
Genia AI
The Mission
Despite partnerships with top industry players, Genia AI remained largely unknown in the market. With $3M in pre-seed funding, the company aimed to increase brand awareness through media coverage in tech, business, and construction publications.
The Strategy
Eleven International refined Genia AI’s messaging to appeal to multiple media verticals. By leveraging timely rebuilding efforts after wildfires and the $3M funding announcement, we positioned Genia AI as an innovative leader in construction AI.
The Results
Genia AI secured top-tier media coverage in VentureBeat, Analytics Insight, PropTechBuzz, and Benzinga. This exposure strengthened its industry credibility, increased brand visibility, and positioned the company for future growth.
Jellibeans
The Mission
Jellibeans aimed to introduce jelli.studio, its AI-driven B2B platform for fashion brands, into a competitive market already familiar with generative AI solutions. The goal was to differentiate jelli.studio through unique insights and accuracy while establishing it as a leader in fashion intelligence.
The Strategy
Eleven International reframed jelli.studio’s data advantage, showcasing it as an open-access, superior alternative to databases from industry leaders like Farfetch and trend forecasters like WGSN. Through targeted media outreach and thought leadership, Eleven highlighted the platform’s unique benefits and co-founder Joanne Chow’s expertise.
The Results
Coverage in TechCrunch, WWD, and Retail in Asia bolstered Jellibeans’ industry credibility, while thought leadership features in Drapers and Fashion United positioned the brand as a fashion-tech expert. This approach established jelli.studio as an innovative AI platform.
Flower Knows
The Mission
Flower Knows sought to increase its visibility in the U.S. by securing earned media in top-tier lifestyle and fashion outlets. A key objective was to meet TikTok’s verification criteria while also boosting awareness of its Urban Outfitters retail launch.
The Strategy
We positioned Flower Knows as a rising global beauty brand with a unique visual identity and strong Gen Z appeal. Our media outreach focused on the brand’s international momentum, design-driven story, and entry into the U.S. market.
The Results
We secured strategic features in Grazia, Elle (U.S. and Canada), Glamour South Africa, and Khaleej Times. These placements supported TikTok verification and elevated Flower Knows’ reputation in Western markets. The campaign also amplified its retail launch, helping to grow brand visibility and trust.
BetterAlt
The Misson
BetterAlt aimed to build credibility in the U.S. by introducing Ayurvedic remedies like Shilajit as trusted, science-backed wellness solutions. The goal was to position the brand as a modern authority on ancient health practices and drive awareness through earned media.
The Strategy
We focused on strategic storytelling that highlighted BetterAlt’s hero products within trending wellness conversations—such as adaptogens, anti-aging, and simplified routines. Through targeted outreach, founder-led narratives, and data-backed credibility, we secured placements in top-tier wellness, lifestyle, and men’s health media.
The Results
BetterAlt was featured in publications including Men’s Health, Bustle, OK! Magazine, Radar Online, and Woman’s World, reaching an audience of over 34 million. These placements positioned BetterAlt as a trusted voice in modern wellness and drove new visibility in key U.S. retail and online channels.
Red Door Digital
The Mission
After raising a $5 million seed round, Red Door Digital needed to establish credibility in a competitive and often low-quality Web3 gaming market. With only a basic trailer and the leadership team’s track record, the goal was to craft a narrative that would resonate with top-tier media and investors.
The Strategy
We paired the seed funding announcement with an industry-wide story on the demand for higher-quality Web3 games. Messaging emphasized the leadership team’s pedigree, robust game economies, and scalability, setting Red Door Digital apart from competitors. Targeted outreach to Tier 1 gaming, tech, and business media reinforced the company’s position as a premium player in the GameFi market.
The Results
The campaign secured coverage in VentureBeat, CoinDesk, Business Insider, GBAtemp, and more, with organic pickups in FXStreet, Micky, and Yahoo Finance. We also arranged briefings with The Wall Street Journal, Bloomberg, Reuters, and The Block. This high-profile visibility positioned Red Door Digital as a contender in the Web3 gaming industry.
LightSpeed Studios
The Mission
Ahead of GDC 2025, LightSpeed Studios wanted to reestablish its global presence after limited visibility at the previous year’s event. With no major title to announce, the challenge was to generate meaningful media interest and position the studio as a creative leader. The key objective was to secure earned media coverage that would raise awareness of its ongoing investment in original IP development.
The Strategy
Eleven International crafted a timely news hook around LightSpeed Japan’s new game project and conducted targeted embargoed outreach. We also coordinated on-site media attendance and distributed localized press releases across global markets.
The Results
The campaign generated 22 earned stories, a 220% increase over the initial KPI. Top-tier outlets like Polygon, VGC, and 4Gamer covered LightSpeed’s creative direction and GDC presence. The coverage not only repositioned the studio as a forward-looking developer but also significantly boosted brand recognition across key gaming markets.
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