The Mission

Despite forming partnerships with leading building material suppliers and construction contractors, Genia AI remained relatively unknown in the industry. 

With the new funding, the company entered a critical growth phase and needed to establish its brand presence in the U.S. market. The goal was to secure media coverage across business, technology, and construction publications to increase brand recognition and credibility.

The Strategy

Eleven International conducted discovery workshops to refine Genia AI’s unique selling points and differentiate it from existing players. A tailored PR messaging strategy was developed to appeal to tech, construction, and business media, ensuring broad coverage across multiple verticals.

To maximize media interest, Eleven leveraged timely news hooks, including rebuilding efforts after wildfires in Los Angeles, aligning Genia AI’s technology with real-world reconstruction needs. The $3M pre-seed funding announcement further amplified the company’s credibility, ensuring strong media traction.

The Results

Eleven International’s strategic PR campaign successfully positioned Genia AI as an emerging leader in AI-driven construction design:

• Top-Tier Media Coverage: Secured features in VentureBeat, Analytics Insight, PropTechBuzz, and Benzinga, reaching key decision-makers in tech, construction, and business sectors.

• Increased Industry Credibility: The coverage helped establish Genia AI as a trusted name in physics-validated AI structural design.

• Enhanced Visibility for Future Growth: By aligning with urgent rebuilding efforts and showcasing its AI-driven capabilities, Genia AI strengthened its reputation and set the stage for continued expansion.

This campaign successfully introduced Genia AI to the U.S. market, reinforcing its position as a game-changer in AI-powered structural design.