The Mission

TECNO, a global smartphone brand known for its elegantly designed, tech-forward devices, sought to amplify media buzz around its CAMON 20 series. 

The campaign’s dual objectives were to highlight the CAMON 20’s professional-grade camera features and to position TECNO as a caring, humanistic brand in the international market.

The Strategy

TECNO partnered with Eleven International to orchestrate a high-profile campaign that would resonate across the tech and fashion industries. A cornerstone of the strategy was TECNO’s collaboration with VOGUE US, marking the first-ever partnership between the smartphone brand and this renowned fashion publication. 

This collaboration was designed to not only showcase the CAMON 20’s photography capabilities but also to emphasize TECNO's commitment to innovation and elegance, aligning with VOGUE’s prestigious brand image.

The Results

The campaign yielded impressive results, significantly enhancing TECNO’s visibility and reputation:

Extensive Media Coverage: The campaign secured 74 global media placements, with 15 features in major fashion media outlets across Europe and America. This strategic positioning helped bridge TECNO's appeal between tech-savvy consumers and fashion-forward audiences. Key media outlets like Grazia Magazine, L'Officiel, LA Entertainment Weekly, VoyageNY, FashionWeekDaily, HuffMag, Cultr, and others played a crucial role in the campaign's success.

High PR Impressions: The campaign generated over 59 million PR impressions, substantially elevating TECNO’s global brand profile and reinforcing its image as a forward-thinking, humanistic company.

Through this landmark collaboration with VOGUE US and a focused PR strategy, Eleven International successfully positioned TECNO’s CAMON 20 series as both a technologically advanced and stylish choice, driving global brand recognition and consumer interest.