The Mission

Beem, previously known for its white-labeled AR technology, approached Eleven International to shift its brand perception. Historically positioned as an AR development firm, Beem wanted to reintroduce itself as a consumer technology startup with a new AR messaging application. 

This pivot aimed to attract investor interest and establish Beem’s authority in the AR industry, presenting the company as a frontrunner in consumer-facing AR technology.

The Strategy

Eleven International developed a comprehensive PR and social media strategy to reframe Beem’s image and highlight its innovative new product:

• Strategic PR Campaign: To generate widespread awareness, Eleven combined Beem’s ongoing seed fundraising with the beta product announcement, pitching the story to top-tier tech and AR media. This tactic presented Beem as both financially backed and industry-relevant, allowing the app’s uniqueness to shine in competitive AR and consumer tech spaces.

• Revamped Social Media Presence: To build long-term authority and increase visibility, Eleven redesigned Beem’s social media strategy with a focus on LinkedIn, the platform most aligned with Beem’s tech-forward, professional audience. A thought leadership campaign spotlighted Beem’s internal talent and expertise, positioning the team as influencers in the AR industry and cultivating a knowledgeable, engaged LinkedIn following.

• Sustained Media Momentum: After the initial PR launch, Eleven sustained interest by leveraging new app updates and features to secure exclusive coverage. For instance, an Android Central exclusive on a feature update continued Beem’s media presence, keeping the brand top-of-mind for AR and tech audiences.

The Results

Eleven International’s strategic approach successfully repositioned Beem as a consumer-oriented technology innovator:

• Enhanced Social Media Engagement: Beem’s LinkedIn engagement rate nearly doubled, accompanied by steady growth in follower count. This expanded reach reinforced Beem’s authority in AR and built an engaged community of tech-savvy followers.

• High-Impact Media Coverage: The combined fundraising and product launch announcement attracted attention from leading publications, including Forbes, TechCrunch, and Business Insider, as well as specialized AR outlets Auganix and AR Insider. This high-profile coverage solidified Beem’s status on the global AR stage.

• Continued Brand Visibility: Through ongoing media efforts, Beem maintained its presence in top outlets. An exclusive feature with Android Central, for example, kept the conversation active, strengthening Beem’s association with cutting-edge AR technology.

By reorienting Beem’s public image from a development shop to a consumer technology startup, Eleven International helped secure Beem’s place in the competitive AR industry, amplifying both investor interest and consumer awareness.

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