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What are some common issues that come up when dealing with startups?
We’ve analyzed several frequent scenarios when engaging with potential startup clients seeking strategic PR services. Firstly, early-stage companies often lack familiarity with the value proposition of holistic PR programs. Despite initial interest, due to their limited decision-making authority and minimal involvement in the company's overall strategy, advancing cooperation is often quite difficult. To improve results, we aim to facilitate direct communication with founders and investors where possible.
Secondly, more mature startups may demonstrate interest and empower individual executives to explore PR. However, with multiple agencies in consideration, our visibility into their evaluation process is limited. To differentiate ourselves, we strive to provide relevant industry insights and media monitoring to demonstrate our strategic perspective.
Also, some companies that are constrained by budget or industry dynamics only require targeted services like press releases in the short term. While their immediate needs are more tactical, we aim to provide guidance on long-term strategy and approximate costs to convey the benefits of an integrated program.
In summary, we tailor our approach to the client's stage of growth, decision-making structure, and marketing objectives. A consultative process, showcasing our expertise, helps position our services and build productive relationships.
What types of clients does Eleven International work with, and do you have preferences？
Some may say that clients with a strong desire to pursue strategic PR, decision-makers at the executive level, and an ample budget represent the ideal situation. However, we don't believe there should be such categorization. As Eleven's slogan states: "Consider it done." Our mission is to help companies seeking our cooperation by providing solutions they cannot fully achieve internally. It is precisely these "imperfect" situations that create opportunities for us to connect without passing judgment. Instead, we aim to maximize impact through our expertise.
We know Eleven is very willing to provide industry advice to companies it communicates with - even before signing them on. What is the reason for doing this?
As a selective PR agency, we must consider whether our services suit a company, even in a bear market. Assessing fit an
d identifying impactful branding approaches requires research, so for promising prospects, we conduct analysis to determine the ideal partnership model. We're happy to share these insights to clients to facilitate internal discussions. Additionally, in this competitive market, we aim to distinguish Eleven early on by conveying our sincerity and professionalism compared to other agencies.
This article was written by Linsheng Yang, PR Manager at Eleven International.
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