The Eleven Blog

In 2024, as topics such as ESG, corporate social responsibility, and sustainable ecology increasingly impact corporate social image,...

In an ideal world, your brand or client has some earth-shattering PR announcement once every couple of months. Tier-one coverage comes...

To the uninitiated, public relations (PR) feels like a black box. Embargoes, exclusives, newswires, all these terms sound like mumbo...

We return with Part II of our fascinating Q&A with Jon Rettinger, President and Editorial Director of JFL Network (formerly known as...

As the President and Editorial Director of JFL Network (formerly known as TechnoBuffalo), Jonathan Rettinger delivers consumer...

I must have sat down with project managers and engineers a hundred times as they introduced their company’s latest product. Together we...

When arranging product reviews for consumer tech devices, there’s a million questions to ask before the strategy can be set. In this...

From restaurants to smartphones, reviews impact people’s decision making when making a purchase. What used to be mostly word of mouth...